Guest Post: First Data Merchant Solutions
New smartphone and Bluetooth technology has enabled very small businesses, such as mobile hairstylists, gardeners, plumbers or electricians to accept credit and debit cards easily and affordably.
Richard Simon from First Data Merchant Solutions, which provides special rates for card services to ShopIntegrator members, explains how small businesses can use the new technology to ensure they no longer have to turn away customers not carrying enough cash.
He said: “Traders can now buy a pocket sized card reader that can be easily attached via Bluetooth to their smartphone. Once you’ve downloaded an app to your phone, you are ready to start accepting card payments.
“These mobile card systems are more cost effective for very small businesses as they require less up-front investment than traditional card terminals like the ones used in shops.”
“First Data is a global expert in card acceptance,” explained Richard, “and we have recently recent launched Pogo> which enables you to accept mobile card payments with your iPhone®, iPad®, iPod touch® or Android™ device. It’s fast, secure and easy to use with no contracts, fixed fees or minimum usage agreements.
“In the UK it’s still early days for mobile POS. Research suggests of Britain’s 4.9 million small businesses less than a half accept card payments and could be losing more than £800m of sales a year as a result.
“This could be about to change as strong demand for mobile POS is predicted from both micro merchants and large merchants driven by growth in online trade, a rise in smartphone usage and card penetration. 
“Consumers increasingly expect to be able to use their cards whenever they wish. For the trader, mobile POS can mean never having to lose a sale because the customer doesn’t have the right amount of cash and less chasing of unpaid invoices.”
For more information about Pogo> please visit First Data Merchant Solutions
First Data Europe Limited is authorised by the UK Financial Conduct Authority under the Payment Service Regulations 2009 for the provision of payment services (FCA register No. 582703).