Communicating with consumers doesn’t need to be hard. SMS is a simple, yet effective way to contact consumers. Using the right strategies and techniques will ensure your mobile marketing campaign is successful.

Reasons SMS is powerful:

• 23 BILLION text messages are sent per day
• 97% of Text Messages are opened on average (compared to just 20% of emails)
• 80% of people are now using text messaging for business in some form or fashion

Trumpia’s beginner’s guide to SMS marketing infographic down below will help kick start your SMS marketing campaign.

Guest Author: Sophorn Chhay

Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS messaging, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.

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