How can Instagram benefit your ecommerce business? Launched in 2010 and bought by Facebook in 2012, Instagram is a free photo sharing app. Like Pinterest, Instagram is primarily a visual platform. If you consider that images are the most popular type of content for social networks, it follows that you should at the very least investigate the benefits Instagram could bring to your small online business.
Instagram – did you know…
- There are over 400 million active monthly users on Instagram (higher than Twitter!)
- 80+million photos are uploaded per day
- 40+ billion photos have been shared
- 3.5 billion daily likes
The growing success of visual platforms such as Instagram and Pinterest is rooted in our natural inclination towards all things visual. For example:
- 65% of us are visual learners
- 90% of information coming to the brain is visual
- Content with relevant images gets 94% more views than content without relevant images
- Visual content is more than 40 times more likely to get shared on social media than other types of content.
5 top tips to get the most out of Instagram for your business
1. Get off to a good start.
Take a look at Instagram for business. It has plenty of resources such as a business blog, inspirational case studies and helpful tips.
Creating an account:
- Download and install the Instagram app (IOS App store), Android (Google Play Store) or Windows Phone (Windows Phone Store).
- To sign up you can either use your Facebook account or tap sign up and enter your email address. You’ll need to create a username when you sign up. Bear in mind that this is what everyone will see so, if you can, try to include your businesses name. If it’s already taken you might have to get a bit more creative to incorporate it.
- Complete your profile by tapping Edit Your Profile. You only have 150 characters to play with so spend some time crafting your biography – remember anyone can see your Bio. You want it to be interesting and engaging. Don’t forget to include your URL and a profile picture. Your logo is probably the best image to choose.
- From settings, link your account to your other active business social networks so you can share photos and videos across all your platforms.
Start following, sharing, liking and commenting on other people’s posts. Don’t forget to add your Instagram profile link to your website and email communications.
2. Have a plan in place
Before posting images here, there and everywhere. It is a good idea to have a clear plan of how you intend to approach your presence on Instagram. As a small business owner time and resources are likely to be limited. A clear strategy will ensure your efforts aren’t wasted and you are making the most effective use of your time. Think about what you are hoping to achieve and decide the most effective way of taking that forward. As a starting point:
Set objectives: Having in place some clear SMART (specific, measurable, achievable, realistic, timely) objectives will help ensure you have focus and direction.
What are you competitors doing? Check out what your competitors are doing on Instagram. Who are their followers and who are they following. What are they doing well that you can learn from and what are they doing that’s not so great that you could do better?
Think about Brand: What kind of image do you want to convey to reflect your brand? The photos and images you post should support your brand personality. Instagram for business has some great examples of some creative brands that are well worth checking out for some inspiration.
How often? As part of your planning, think about putting together a schedule. You may have some fantastic ideas, but you need to be practical and think about how much time you realistically have available. Do you have any resources or will posting all be down to you? Like most social media posting regularly is advisable but equally quality will outweigh quantity.
3. Be creative
You don’t need a state of the art, all singing, all dancing camera. Most of us have a pretty decent camera on our phones. With your smartphone you also have the added benefit of having a camera to hand at opportune moments. Saying that, do still take a sensible approach to taking pictures – you still want them to look professional. Checkout this link for some tips on taking better pictures with your smartphone.
Tip: On Instagram photos showing faces get 38% more likes than photos not showing faces
Instagram over 20 filters for you to play with to create the feel you want for your different photos. So let your creativity shine – even if you have rather uninspiring products there is no reason not to get creative. Take pictures of your colleagues, your office, your teams favourite lunch place, awards, celebrations and so on. It’s about projecting a lifestyle that reflects your brand and the personality behind it. It can be a good idea to involve other members of your team and get then snapping and posting.Just make sure you have clear brand guidelines on what is and isn’t appropriate to post.
4. Mix it up
Try to strike a balance between promoting your business and posting interesting and entertaining shots that engage your audience. As we mentioned earlier you can create fun and interesting images of your office, run competitions, post views from your desk, take pictures of colleagues, highlight your production process, charity events you support and attend, team birthdays, favourite products – anything that is relevant, interesting to your audience and supports your brand.
Tip: Scroll through the images Stella & Dot post on Instagram – there is a great mix of product shots (all nicely framed in real-life settings), inspirational text only images, team pictures and videos – all with a feel reflective of the Stella & Dot brand.
Add text to images: Try livening up images with some captions or text. There are plenty of image editing tools available such as Canva or PicMonkey that allow you to easily add text to images and photos.
Video: Online video’s popularity continues to soar and now accounts for more than 50% of all mobile traffic. You can post videos of between 3-15 seconds on Instagram. Adding video is an excellent, and engaging way to mix up your Instagram content.
5. Engage to build an audience
Follow, share, like….Just like any other social media network engaging with your audience is key to a successful presence. Focus on building your community through actively following, sharing, liking and commenting on posts. If someone comments on your post then try to reply to their comment. It is a great way of engaging with your audience.
#Hashtags: To make it easier for people to discover your business make good use of hashtags. It will help put your content in the path of people searching for those particular keywords or phrases. Use hashtags that are relevant to the content you are posting. Try not to go overboard. Instagram allows you up to 30 hashtags, however if you look at the most successful brands you’ll notice they are usually using between 3 and 5.
To add a # to your photos and videos, just type in your hashtags in the Caption field. For example #silver #bracelet.
It is the very visual nature of Instagram that makes it such a useful addition to your social media toolkit. If you haven’t yet set up an Instagram account for your business, then at the very least it’s worth taking a moment to check out all its potential benefits.
We’d love to hear your thoughts and experiences of Instagram so please do leave a comment.