How to save your website from shopping cart abandonment

Guest Author: Jessica Kornfeind

Jessica Kornfeind is the Social Media Specialist at Ripen eCommerce, which has provided comprehensive eCommerce solutions for clients since 2004. Working in close partnership with online businesses, Ripen’s eCommerce web development, marketing, creative and technology teams build intuitive user experiences that boost online sales.

shopping cart on computer keyboardSave your online business from shopping cart abandonment

An endless problem for eCommerce companies is the fight against abandoned online shopping carts.  Your customers are showing a genuine interest in your company by taking the time to choose items or services and placing them in their cart.

Even then, about 67% of customers are still leaving without making a purchase. What can you do to prevent buyers from leaving your online store empty handed?

It’s time to evaluate the order and checkout process of your site.  With a few simple tweaks you may see a drastic reduction in the amount of potential sales left in online shopping carts.

Let’s dive in and finally solve the problem of abandoned eCommerce carts:

shopping cart abandonment infographic

 Infographic created by Ripen eCommerce

Shopping cart keyboard button image courtesy of Stuart Miles at freedigitalphotos.net

We’d love to hear your experiences and thoughts on this post, so please do leave a comment

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